Advertising is everywhere and we’ve just started to touch on the subject with Jaylene. by pointing out the obvious “lies” and explaining that comercials are all about helping the company make money.  Here’s a great article about this topic, which I found through the parenthacks blog:

How To inoculate your children against advertising

They’re teaching their kids about basic economics and simple marketing techniques used by advertising companies.  Their plan is to help the kids recognize the tactics used and as a result question the validity of claims presented.   Every time one of their kids is interested in an ad, they chat about it.  First they asked if the kids thought the product did what it claimed, which introduced the idea that sometimes people say things that aren’t true and that it was okay for them to question what they saw and heard. It also taught the kids that their opinions are important.   They also learned to question if the price was a good value, if the product was of good quality and to ask for more information before making purchases.

How do you deal with the media’s barrage of advertising with your children?